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The Creator Revolution: Business Strategies For Creative Entrepreneurs

May 9, 2019

Today I'm excited to have my friend Shannon Mattern from the Pep Talks for Side Hustlers Podcast join me.  Shannon left her corporate job working full time after creating her own side hustle turned personal brand. She started blogging, podcasting, and doing website consulting work. Today we talk about how she went from side hustler to full-time entrepreneur. I think her story will resonate with you.

Shannon was able to build her business on the side before jumping into it full time. We also discuss the importance of goals, strategic pricing, and even imposter syndrome. If you have been wondering how to start your own side hustle or how to turn it into a full-time gig, this episode is for you!  We talk about all of that and more in this episode of Pricing is Positioning.

In this episode, you’ll hear:

  • How Shannon transitioned from her full-time job to self-employed
  • The importance of goals and her goal of reaching $10,000/month in revenue prior to switching to self-employment
  • About strategically pricing your product or service and recognizing your time is valuable
  • Good bosses know that anything you are doing on the side to develop yourself professionally benefits your day job
  • What imposter syndrome is and the importance of not letting it hold you back
  • That everyone is concerned with the struggles of setting pricing - it’s normal - you are not the only one trying to get it right
  • You have expertise at your current job that others would value and need from you - just get started on your side hustle and be patient as you develop it

This episode was brought to you by the Pricing is Positioning Course; a six-week online intensive group coaching course with me, Paul Klein. We’ll cover getting paid what you're worth, positioning your pricing, attracting the right clients, and honing in on your overall pricing strategy. For all of the details on upcoming sessions, visit

Connect with Shannon:

Free 5-Day Website Challenge

Shannon’s Other Courses

Pep Talks For Side Hustlers Podcast



Connect with Paul:

The Pricing Is Positioning 6-Week Group Coaching Course

The Product Pricing Roadmap


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