The Creator Revolution: Business Strategies For Creative Entrepreneurs: 021: Small is the new "Big"

021: Small is the new "Big"

Jun 6, 2019

We all have this perception that a business has to always scale. And that it always must grow, grow, and GROW in order to be successful. I like to counter that thought and say, you can be highly efficient, you can have the business of your dreams and still be small.

In fact, build a business around what fits your lifestyle instead of fitting your lifestyle around your business.

In today’s episode, I will share why I think it's not always a good thing to scale or grow. Plus, I’ll share why I think it’s important to build a business that caters to you and your lifestyle (and not the other way around).

Obviously, if you have a desire to be a multimillion dollar company with shareholders, meetings, employees, and overhead, that's great if that fits you. When it comes to business, I decided to go a different route. I decided to keep my business small and have done so for the last 10 years. Yes, I’ve experienced success even by staying, “small.” So today, I am excited to share some of my thoughts on this subject with you.

In this episode, I’ll cover these topics:

How one entrepreneur built a seven-figure business and still kept things “small”
Working with and hiring the wrong type of team member versus the right type of team member
Why the popularity of freelancing is growing
How in today’s knowledge-based economy you can build a business around your wants, needs, and schedule
Scaling your business could mean trade-offs in other areas of your work and life
Why I think there’s nothing wrong with bootstrapping your business
Some sound advice about success from my friend, Mike Kim