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The Creator Revolution: Business Strategies For Creative Entrepreneurs

Sep 5, 2019

034: Price Endings 99, 97 or 95 Which is Better?

I have a question for you…

Is $4000 a more attractive price than $3999? 

Should your prices end with in a .99, .97 or .95?

On this episode of The Pricing is Positioning Podcast, I’ll be talking about price endings  and why they’re a lot more important than you actually think. 

I will also talk to you about the basics of “charm pricing” and the “left digit principle” and how you can incorporate this simple pricing strategy into your product and service offerings! So tune in!

In this episode, I talk you about:

  • Effective price endings and determining what amount’s right for you
  • What “charm Pricing” is
  • The science behind charm pricing
  • What “the left digit principle” is

Connect with Paul:

The Product Pricing Roadmap


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