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The Creator Revolution: Business Strategies For Creative Entrepreneurs

Nov 7, 2019

We should all have one for our business and/or brand as they help you anchor your value, map out where you want to go and provide the route to a higher value in the marketplace.

If you haven’t already, now’s the time to create your own! I believe all brands should have a product ladder. Wondering what a product ladder strategy even is? Don’t Worry! I cover that too! 

On this episode of The Pricing is Positioning Podcast, I want to share with you my overall product ladder strategy, where I have been struggling and how you can create your own! Tune in!

In this episode I discuss: 

  • What a product ladder is 
  • My own personal product ladder
  • Ways you can implement your own product ladder into your business
  • Mistakes to avoid when implementing a product ladder strategy


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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at