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The Creator Revolution: Business Strategies For Creative Entrepreneurs

Dec 26, 2019

This week I’m excited to have special guest Mark Stiving on the show!

Mark is the Chief Pricing Educator at Impact Pricing. Mark is the author of “Impact Pricing: Your Blueprint for Driving Profits. He is also the host of the Impact Pricing Podcast. 

Mark currently helps companies understand how buyers perceive their value and helps them create price offerings that better reflect their value. My kind of guy indeed!

Mark and I discuss all things pricing on this episode of The Pricing is Positioning Podcast! 


In this episode, Mark and I discuss

  • Mark’s business background
  • Pricing Endings
  • Pricing online products and subscription-based services 
  • Pricing for consultants and coaches 
  • How buyers perceive value


Connect With Mark:






Connect with Paul

The Product Pricing Roadmap


LinkedIn -

Facebook -

Instagram -

Twitter -

YouTube -


Episode Links: 

Subscription Growth Calculator - Free Spreadsheet

Accelerate Your Subscription Business-Online Course

Impact Pricing: Your Blueprint for Driving Profits

Subscribed: Why the Subscription Model Will Be Your Company's Future

The Automatic Customer: Creating a Subscription Business in Any Industry




If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at