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The Creator Revolution: Business Strategies For Creative Entrepreneurs

Jan 16, 2020

This week I am excited to have Ron Baker on the show. Ron is the founder of VeraSage Institute—the leading think tank dedicated to teaching value-based pricing, economics, and human capital development to professionals and businesses around the world! Ron is a frequent speaker, writer, and educator, his work takes him around the world and is dedicated to burying the billable hour and timesheets in professional knowledge firms.

 On this episode, we discuss his many books (he’s written 7 of them!), the knowledge economy and why he agrees that hourly billing needs to be ditched. Our conversation this episode is packed with important information for anyone looking to switch to value based pricing. Tune in for this and more on this episode of The Pricing is Positioning Podcast.


On this episode Ron and I discuss:

  • What the knowledge economy is and why it’s important
  • Why Ron thinks hourly billing needs to be ditched
  • How Ron approaches pricing 
  • How to have effective value conversations with our clients
  • Pricing options and anchoring 


Connect with Ron

Rons Books

VeraSage Institute

The Soul of Enterprise Radio Talk Show



Connect with Paul

The Product Pricing Roadmap


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