Sep 26, 2019

What’s an expert worth to you?

We all rely on “experts” to varying degrees and a good expert can save you time, money or both if they’re really good, but can hiring the wrong expert cost you?

This week, I want to share with you a personal story where I hired a so called “expert” and it almost cost me...

Sep 19, 2019

This week I want to ask you something...

Are you a coach or are you a consultant?

What’s the difference? 

These days you can ask ten different people and you’ll likely get ten different answers back. On this episode of The Pricing is Positioning Podcast I talk about about the differences I see between the roles of a...

Sep 12, 2019

This week I have a great guest for you! 

Michael Zipursky is an author, entrepreneur and high end consultant. Michael is also the CEO of ConsultingSucess.com. His brand Consulting Success® has helped hundreds of consultants add six and seven figures to their annual revenues.

His two books, The Elite Consulting Mind

Sep 5, 2019

034: Price Endings 99, 97 or 95 Which is Better?

I have a question for you…

Is $4000 a more attractive price than $3999? 

Should your prices end with in a .99, .97 or .95?

On this episode of The Pricing is Positioning Podcast, I’ll be talking about price endings  and why they’re a lot more important than you...