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The Creator Revolution: Business Strategies For Creative Entrepreneurs

Jan 31, 2019

What is The Pricing is Positioning concept and how can it help you with your overall pricing strategy? In this episode I share with you what I mean when I say pricing is positioning and how your brand’s value and pricing of products is important to this overall concept. Plus, I share seven very specific tips that will help you develop a better pricing strategy for your business or brand. These tips are ones I’ve learned through my own journey as a consultant and during negotiations, as well as, strategies I’ve learned from some of the greats like Alan Weiss, Ron Baker and Blair Enns.

In this episode, I’ll cover these topics:

  • Your brand’s perceived value in the marketplace
  • Using the pricing of your products and services to command the right type of clients
  • The importance of valuing yourself, first
  • Commoditized service businesses, productized service businesses, and customized services
  • Value ladders, what they are and how they can help your brand
  • Using anchoring and options in your pricing strategy   
  • Plus, my thoughts on proposals (what’s better long proposals or short proposals?)


Resources and links referenced:

Cliff Ravenscraft - Free the Dream Conference 2019

Ken Davis Scorre Speaker Training

Blair Enns - Pricing Creativity

The Business of Consulting Workshop - Los Angeles

The Business of Consulting Workshop - Sacramento

The Product Pricing Roadmap


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